Digiday
5 months agoMarketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers
Ghosting has become more common in the agency world, with overwhelmed marketers prioritizing short-term wins over longer-term planning.
Clients are struggling to know what they need and often put together larger consideration sets for pitches, leading to confusion and uncertainty for agencies.
The year 2021 has seen a higher level of ghosting than ever before, but there is a spectrum to the extent of the practice. [ more ]